S.P. Morell and Company go back

Logo Re-design

As a well established corporation, our challenge was to update the S.P. Morell logo while retaining their identity. We accomplished this by keeping the basic structure of the logo unchanged, while updating the color and the font. A hot red was replaced with a deep blue, and a highly stylized font was replaced with a clean, contemporary font to give the logo more structure and to signify the company’s growth into a well established, mature, and trusted entity.