Logo Re-Design
Given the company’s well-established presence, the goal was to modernize the logo while preserving its identity. The color palette was updated from a hot red to a deep blue, and a highly stylized typeface was replaced with a clean, contemporary font—resulting in a more structured and mature visual mark reflecting the company’s continued growth.
Website, Brochures, Calendars, Holiday Cards and Packaging
Reflecting S.P. Morell’s expertise and their slogan “elements to solutions,” the periodic table serves as a unifying visual system across a wide range of materials. Its inherent structure is used to organize content and communicate messaging through carefully composed visual groupings.
Carachem
As a key element of the Carachem identity, the orbit motif is applied across a range of materials, including the website, advertisements, product guides, and labels. Representing transformation, the orbit is used to create visual transitions between imagery and technical content.
